08

Clear Channel

Short Description

Owen Gately's illustrations get a cheeky animated boost that shows off more than just bold brush strokes.

Year

2023

Clear channel approached Agent Pekka for their new outdoor advertising campaign, focused on how out of home ads can fund the bus shelters and city bikes they appear on. For this commission, the client picked Owen Gately for his illustration style, and I was brought on to animate Owen's illustrations while staying true to the loose brush strokes of Owen’s artwork.

I chose to animate key moments frame by frame to establish a style of movement that matched the style of the art: Loose, freeform and handmade. I then used keyframe animation where possible to keep my production efficient and on budget.

Credits

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Illustration

Owen Gately

Animation

Pip Williamson

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