A lively call to action aimed at developers looking to fast-track their professional growth and climb to new heights
2024
Google approached us with the task of designing a fully animated promotional film, for use in webinars, social channels and events. The core message: Making sure to communicate what Google Cloud Innovators can do for you as a developer. To create something evergreen and guarantee consistency throughout deliverables and different media, we decided to design and develop an animated cast of characters. The illustration style and storytelling showcases the values of community and learning, while keeping it light, sleek and playful.
Next to this main film, we also created a series of 4 short social templates. These templates allow the client to take advantage of their huge amounts of webinar footage content by plugging it into shareable, categorised cutdowns. The templates are fully modular and set up in a way that they can be tweaked and adapted by the Google team internally.
Agency
Dreamtek.tv
Production Agency
Potter Productions
Creative Director
Elizabeth Potter
Animation Producer
Jeoff
Motion Director
Richard Beerens
Illustrator
Linn Fritz
Animator
Pip Williamson
Composer
Robert Ostiak